Sunday, April 24, 2005

Assignment #6

Chapter 3 of The Cluetrain Manifesto is called "Business as Usual" but the usual isn't seen often in this book. Jill's Blog goes into detail on Levine's background information in the first part of the chapter that I saw as boring and needless. I'm glad she did because I don't want to get into it. One of Levine's best points was that he and others like him are artists or craftsman in order to do unique work that people have never seen before. No matter what you pursue, whether it's radio, TV,sports , or fashion everyone has the potential to be an artist and make their voice be heard. He then takes it further to the authors of web sites whop are craftsman in their own right. The information that we can get from thses authors is different from normal media that we can get from TV because it's more raw, not doctored, or suger coated. Levine did a good jon of portraying that multi-task addiction that many of us fight. We must be doing five things at once. Corporations love this addiction because that causes us to spend more money on new multi-tasking gadgets like the Treo which a certain professor owns.
As good as technology as become it also has major downsides and Jean does a good job of describing what pisses me off about technology like the Internet. For instance, the most annoying case is spam and probably the most disturbing about all of this is that we have become so dependent on technology that it's scary to think of what would happen if there was a major catastrophic event that took it away from us. People in this society lose a cell phone and it's the end of the world. How about having a physical phonebook ? People goes nuts when something happened to their term paper and somehow lose hours and hours of hard work in a flash. How about making some extra copies? As afr as spam goes there is no full proof way to prevent them from getting to you because those companies that make spam protection want you to come back for more and spen more money when you get spam again. This is where Levine's idea of customer loyalty is involved. Corporations will use this customer loyalty against you beacuse they know when you need something from them you will go back to them no matter what. You can parallel this to clothing too, I'm sure that one would feel a lot better if they bought a shirt from Ralph Lauren as opposed to K-Mart or something even though the shirt quality-wise is exactly the same. Companies no this so you pay for the name, the $5 shirt from K-Mart is gonna cost you $30 at Ralph Lauren. The process is too far gone for anyone to take a real stand, and when Levine says that employees will talk to us about the companies, they aren't being honest. All they ae gonna do is feed us bullshit for the betterment of the company that is signing their checks, putting food on their tables, and putting a roof over their head.


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