Wednesday, April 06, 2005

Assignment #4

The first chapter of Locke's The Cluetrain Manifesto gives us a great insight of what the corporate mindset is really like. What's even more disturbing is that know this corporate greed is happening, but we just choose to ignore it. For instance, at my job we have to promote some contest that BMW is running in a joint-venture with our company. Now I have better and more important things to do at work than promote some bullshit contest. What this contest does is impede my work. Now what do I get out of it? Stress and a headache. What does corporate get out of it? Oodles and oodles of money. Do they care that their staff can't do their jobs as good as they use to because of this promotion? Nope, as long as they get their cash. This corporate mentality is also evident in the halls of our government . Isn't it ironic that the rich politicians who railraod the poor every chance they get in order to line their pockets with money, depend on these "poor" people to fight for our freedom. This also comes from a President who bought his way out of going to Vietnam and convinced idiots in America that his opponent wasn't really a war hero, unbelievable. Ofcourse, I'm not saying that all troops come from poor families, but very few troops come from rich families. Jennifer gave a great insight into the corporate mentality with the quote that she used in her posting. Another view into corporate's indiotic mentality towards concumers is displayed in Elena's blog post of chapter 1. It's a mentality that should be stopped but will never be. It's only going to get worse in the days to come.
In this first chapter of Locke's seems like a convoluted nightmare of rants and societal observations. I have to be honest, his praising of Internet geekdom was a little over my head and a little "loserish". However, he did make some great points. One obvious ones is that corporations really don't see people as humans, they see us as consumers and nothing more. Another argument of his that I have heard before is his comparison of the Internet's purposes now to its originally intended ones. The Internet has essentially become an enormous shopping mall and its true power and potential really haven't been explored by Interent giants like Yahoo. Who is gonna lead this revolution to find the true powers of the Internet and does the American public really care? We are so consumer driven a venture to find the Internet's true potential would probably turn many people off and they won't care until they are able to make money off of it. Locke seems to contradict himself though, he talks about the power of the corporation but also says that we have lots of power that we don't know about because of the Internet. He is also very very dry. He almost seems to say that all of these corporations are just trying to keep us in line, keep us happy enough for us not to revolt against them. He almost gives a "Matrix" or "Allegory of the Cave" feel to it. It's really a jumbled mess though, it would be better if he was giving part of it as a speech.

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